Whipshots | Whipshots Packaging Design

To create a packaging design for the vodka infused whipped cream brand Whipshots, in vanilla, mocha and caramel flavors. Whipshots couldn’t be perceived as a novelty brand or a childish brand as some whipped cream OTC brands position themselves. Whipshots packaging had to be sexy and live in the spirits world of design.
Utilizing color and shape to define the flavor and product profile, we used a slender can, monochromatic flavor/color palette and a whipped cream dollop inspired lid design. The dollop also became part of the graphic language of the brand and subsequent marketing efforts.