Whipshots | Whipshots Packaging Design
Objectives:
To create a packaging design for the vodka infused whipped cream brand Whipshots, in vanilla, mocha and caramel flavors. Whipshots couldn’t be perceived as a novelty brand or a childish brand as some whipped cream OTC brands position themselves. Whipshots packaging had to be sexy and live in the spirits world of design.
Solution:
Utilizing color and shape to define the flavor and product profile, we used a slender can, monochromatic flavor/color palette and a whipped cream dollop inspired lid design. The dollop also became part of the graphic language of the brand and subsequent marketing efforts.
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To create a packaging design for the vodka infused whipped cream brand Whipshots, in vanilla, mocha and caramel flavors. Whipshots couldn’t be perceived as a novelty brand or a childish brand as some whipped cream OTC brands position themselves. Whipshots packaging had to be sexy and live in the spirits world of design.
Solution:
Utilizing color and shape to define the flavor and product profile, we used a slender can, monochromatic flavor/color palette and a whipped cream dollop inspired lid design. The dollop also became part of the graphic language of the brand and subsequent marketing efforts.
