Patrick O’Neill works as a chief creative for his clients leveraging his years on both brand and agency side overseeing brand strategy, creative direction, art direction, and digital execution.
As Chief Creative Officer, Patrick led both the in-house creative marketing and advertising teams for the Theranos brand. His responsibilities included: branded content, partnerships, product innovation, social media, digital communications and platforms, interior design, advertising, retail experience design, industrial design, public relations and graphic design. Patrick worked directly with founder and CEO, Elizabeth Holmes, in creating all aspects of the Theranos brand.
During his tenure at TBWA/Chiat/Day’s flagship LA office as ECD, he influenced nearly every brand on the Chiat agency roster, including Gatorade, Pepsi, Apple, Crate&Barrel, Southwest Airlines, Nissan Leaf, the Academy Awards and more. In 2012, he was the key creative leader on the breakthrough “Go World” campaign for the Olympics-Visa partnership. Always eager to explore the potential of emerging technologies, he oversaw the Grammys campaign that led to record-breaking ratings, and helped the broadcast to become the most "social" TV event in history, with over 13 million mentions in social media. He helped launch the world's first Apple iAd for Nissan’s first electric car, the Leaf, and oversaw the award-winning “Replay” campaign for Gatorade, which received 11 Cannes Lions, including two Grand Prix. His breakthrough campaign for Pacific Standard Time: Art in LA 1945 – 1980, won multiple awards for digital and branded content in 2012.
In 2013, Patrick created the “Let’s Get Zesty” campaign for Kraft Salad Dressing. The campaign enjoyed a pop cultural moment of its own, resulting in record sales increases, multiple television show appearances on every major US talk show by its spokesman, the Zesty Guy, as well as inspiring a boycott by the Million Moms Foundation.
A pioneer in breakthrough LGBT themed creative work, Patrick launched the first television commercial featuring a gay couple for IKEA in 1993. His work for ABSOLUT, including the National Coming Out Day campaign, ABSOLUT OUT, received a GLAAD Award for Best Gay Themed Ad in 2003. He also created the ABSOLUT HUNK episode of "Sex And The City" taking branded content to the next level.
In addition to his agency work, Patrick has lent his eye, and his leadership skills, to numerous organizations and boards. He recently joined Sting and his wife, Trudie Styler, on the Board of Directors of the Rain Forest Fund, and has also served on the Google Creative Council, the Facebook Creative Council, and the Board of Directors of ThinkLA. Patrick is also Creative Director for Sting and Trudie’s wine collection from their Italian estate, Il Palagio, in Figline, Valdarno.
Pushing beyond media and communications, Patrick designed his Woodstock, New York home, which was built in 2001, and featured in Architectural Digest, the New York Times and the Hollywood Reporter. He recently completed a restoration of his 1959 Richard Neutra home in the Hollywood Hills.
Awards include: Clios, One Show, D&AD, Cannes Lions, Effies, Andys, Addys, Hive Awards and more.
Patrick has had the honor of collaborating with the following artists over his career: Errol Morris, Annie Leibovitz, Joe Pytka, Helmut Newton, Daniel Kleinman, Martin Schoeller, Rankin, Spike Lee, Paul Hunter, Samuel Bayer, David O. Russell, Traktor, Bill Condon, Tarsem, Dave Meyers, Kevin Kerslake, Tarsem, Tim Godsall, Doug Liman, Bryan Buckley, Nadav Kander and many more.
Press mentions in: NYTimes, Wall Street Journal, Forbes, Fortune, Adweek, Adage, New York magazine, Vanity Fair, Creativity, Fox Sports, Ellen, The Tonight Show, The Today Show, CNN, MSNBC, Mashable, TechCrunch, The New Yorker, Good Morning America, Charlie Rose, Fast Company, Contagious, Shoot Magazine
Patrick has a Bachelor of Arts degree from Art Center College of Design, Pasadena, CA