Whipshots | Whipshots Launch Campaign

To launch the Whipshots brand into pop culture and become the irresistible spirits brand of choice for Gen Z drinkers. Create a new category (vodka infused whipped cream) and define it as premium.

To sell 1 MM cans within the 2022 fiscal year.

Inspired by the classic album cover for Herb Alpert’s “Whipped Cream and Other Delights” – we outfitted Cardi B in an iconic whipped cream dress and threw a house party to celebrate the Whipshots launch. With Cardi’s 149M strong Instagram following, word spread quickly and followers shared recipes, drinking tips and new ways to use the product. 

200,000 cases and 2MM cans sold in less than 14 months, beating expectations.

10,000 points of distribution worldwide

3 BN+ media impressions

300M TikTok views and 110K followers on Instagram