Working as Chief Creative Officer of UNTUCKit, I hired Amalgam to work with me to create a campaign for Spring 2019. Our goal was to show how men of all shapes and all sizes don't have to sacrifice comfort to look and feel great when they chose to wear UNTUCKit. We enlisted brand investor and spokesman, Drew Brees, to emphasize how great you can look when you make the right call.
Of course, this revolves around the absurd blown call that cost the Saints a chance at playing in Super Bowl LIII. The campaign led to best sales month in the brand’s history with an increase of 66% in shirt sales alone.