UNIQUE Life Boost | Packaging Design + Brand Strategy
Objective:
Relaunch the UNIQUE Lifeboost Pure Energy drink and reposition the brand as the go-to energy source for Gen Z. The pure energy blend provides a sustained boost when you need a recharge.
Solution:
Because UNIQUE Lifeboost is specifically formulated to recharge your body and fuel our target audience’s “always on” life, it is as essential as your smart phone being fully charged. Utilizing tech graphics like power buttons and battery life iconography, we visually positioned UNIQUE Lifeboost as an integral part of 21st century life.
