PTO Creative

Beginning in early 2014, the Public Relations and media coverage for Theranos and Elizabeth Holmes including The New Yorker, The NY Times, Forbes, Fortune, Wired and many more.. Credits include Creative Direction, Styling and Content.

Blood Simpler by Ken Auletta. New Yorker, December 15, 2014. Photograph by Jenny Hueston.
https://www.newyorker.com/magazine/2014/12/15/blood-simpler

Portrait by Douglas Friedman

This CEO is Out For Blood by Roger Parloff. Photograph by Joe Pugliese
https://fortune.com/2014/06/12/theranos-blood-holmes/

Forbes 400 Cover
T Magazine Cover. Photograph by Todd Cole