To relaunch The Glenlivet, we created a campaign with renown fashion photographers Inez & Vinoodh to reveal the new bottle design through a series of unwrapped images in an OOH campaign. Taking cues from the whiskey’s flavor notes, we also built a social  and trade campaign to entice the senses and engage a new generation with the taste of the new Glenlivet. New bold look. Same smooth taste.

Patrick Thomas O'Neill, Inc.
(646) 201 0986