Entice the Senses | The Glenlivet Relauch and packaging redesign

Objective:
Invite a new generation of drinkers to discover The Glenlivet with bold new packaging and groundbreaking flavor innovation.

Solution:
The Glenlivet is a brand for those open to a world of discovery. To bring this to life, we partnered with Inez & Vinoodh—fashion & fine art photographers whose work combines the beautiful with the bizarre, the classical with camp—to create a campaign focused on enticing the senses. In addition to unveiling each new bottle, we created a series of images visualizing each whiskey’s unique flavor notes. These assets were used to create a robust digital, social and OOH campaign in regional markets across the globe.

Results:
9.3% increase in sales