Entice the Senses | The Glenlivet Relauch and packaging redesign
Objective:
Invite a new generation of drinkers to discover The Glenlivet with bold new packaging and groundbreaking flavor innovation.
Solution:
The Glenlivet is a brand for those open to a world of discovery. To bring this to life, we partnered with Inez & Vinoodh—fashion & fine art photographers whose work combines the beautiful with the bizarre, the classical with camp—to create a campaign focused on enticing the senses. In addition to unveiling each new bottle, we created a series of images visualizing each whiskey’s unique flavor notes. These assets were used to create a robust digital, social and OOH campaign in regional markets across the globe.
Results:
9.3% increase in sales
Entice the Senses | The Glenlivet Relauch and packaging redesign
![](https://freight.cargo.site/t/original/i/ceeddcf9cb9817f87a478619165f34190a981e46a87caed3de699b1210a6ec8b/p1d8i1sais10t81f1o1e3kmaf16163.jpg)
![](https://freight.cargo.site/t/original/i/a9909cf2dbb702344544dd543bc07ef1b3ab6be03afed334ecd32080bc4fe4f4/TGL_SUBWAY_UNWRAP_TRIO.jpg)
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![](https://freight.cargo.site/t/original/i/0b2cb107c0cca2bba621f7073685f8f575db711c0fe549415653d3be113f8057/TGL_PRINT_SPREAD_12YEAR.jpg)
![](https://freight.cargo.site/t/original/i/20cd080994fcaa7805c970035807d6c1036e7e7b7603eb02834bf80051206a5f/12-Yerar.jpg)
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![](https://freight.cargo.site/t/original/i/fbc2fd817bdd4ade50cfe87766b74a9c3582556d7d836b4ef65e84ded24d3904/p1gkmd5t11noac251ucd73hpsg6.png)
![](https://freight.cargo.site/t/original/i/8595eec6615a0f197e062df4f2b385cf626aac75cad02633ff8764c404645702/Founders.jpg)
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![](https://freight.cargo.site/t/original/i/4daf4380351d2f85eb910384ce54a707468cfbbd921dd30704f6eabe1b783206/p1gkmd5t1216m11qh1qnc1flauhc.png)
![](https://freight.cargo.site/t/original/i/898293034a8fee687d7a0cd1c06e33a6c5327a353218bd1928f6d1d5ea0f0025/TGL_TUMBLER_SINGLE_PAGE.jpg)
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