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We took $20MM of Pepsi's Super Bowl budget and gave it away in the form of grants to refresh the world. We created the Pepsi Refresh Project platform as a way to invite people to submit and vote for ideas that help make the world a better place.

Awards:
- Bronze Cannes Lion, Cyber Category, 2010
- Silver Effie, 2010
- Bronze Andy, 2011
- Silver Clio, 2011
- Grand Prix Disruption Award, 2010
Running on Cargo