Ladera Resort Rebrand
The Challenge
To make travelers think Ladera when they think of Saint Lucia. In a market crowded with luxury resorts, the goal was to reinvigorate the brand and remind the world what makes Ladera truly incomparable.
The Insight
Ladera isn’t just in Saint Lucia—it is Saint Lucia. Built on a UNESCO World Heritage site, the resort overlooks the world-famous Pitons, with open-wall suites carved into the mountainside, handcrafted furniture made by local artisans, and an all–Saint Lucian staff whose warmth defines the experience. Every detail is rooted in authenticity.
The Idea
Leverage the proximity to the Pitons. Create a platform that celebrates what only Ladera can claim: the closest and most intimate view of Saint Lucia’s iconic landmarks. Be With the Pitons became both an invitation and a brand philosophy—a call to connect with nature, with one another, and with the soul of the island itself.
The Execution
We brought the Ladera experience to life through cinematic film, natural-light photography, and design storytelling that reflected the property’s one-of-a-kind nature. Every image and frame emphasized the romance of the open-wall suites, the craftsmanship of Saint Lucian artistry, and the natural beauty of the Pitons. Across social, website, digital, and on-property, Be With the Pitons invited travelers to experience Saint Lucia not as a destination, but as a feeling.
The Results
Ladera reestablished itself as the leader in Saint Lucian hospitality. The campaign deepened emotional connection to the brand, elevated its global profile, and reignited bookings from travelers seeking romance, wellness, and authenticity. Be With the Pitons has since become Ladera’s defining identity—an enduring symbol of what it means to truly be part of Saint Lucia.
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