Kamala Harris for President — “The Right Man for the Job Is a Woman”
The Challenge
In a pivotal election year, we partnered with Dog Lovers for Joe to shift the national conversation around leadership and Kamala Harris’s candidacy. The challenge was to cut through political noise with a message that felt fresh, human, and rooted in culture rather than partisanship.The Insight
Around the world, women have led nations with strength, clarity, and compassion—yet the United States has never elected a woman president. Americans respond to messages that feel undeniably true, especially when they tap into history, identity, and humor. We saw an opportunity to reframe this gap not as a lecture, but as a cultural wake-up call: sometimes the right man for the job is a woman.The Idea
Instead of political rhetoric, we leaned into pop-culture energy—smart, direct, and unapologetic. The campaign celebrated the countless women who have shaped history and positioned Harris within that legacy of leadership.The Execution
We developed bold, shareable social content pairing iconic images of women leaders with sharp, memorable copy. The tone was modern, spirited, and intentionally free of heavy political messaging. Visually, the work balanced gravitas with wit, presenting Harris not just as a candidate but as part of a global continuum of female leadership. Designed for viral sharing, the campaign sparked conversations across generations and communities.The Results
The campaign spread organically across social platforms with strong engagement, amplified by advocates, creators, and everyday voters. Most importantly, it reframed Harris’s candidacy around possibility—reminding Americans that progress often starts with imagining something new. A cultural message delivered clearly: America, it’s time to try something we’ve never tried before.Kmam