REPLAY TV series - The goal was to broaden the appeal of Gatorade, a brand first created for and consumed by athletes to combat dehydration, by broadening what it means to be an 'athlete'. The REPLAY concept, a re-match event supported by an accompanying video series - initially distributed via the web, subsequently on network TV - has been highly successful in the US where three series have been made.

ABOUT REPLAY – an Emmy-nominated television series co-produced with Fox Sports Net reaching 94MM households nationwide; REPLAY and its marketing programming has been the recipient of numerous international industry awards including eight Cannes Lions (two of which were Grand Prix honors) and the Grandy for “Best in Show” at the Andy’s as well as honors at One Show, AICP, Telly’s, ProMax Awards and the Effies among others; in 2011, REPLAY became a global marketing platform for Gatorade.