Feel the Ocean | Fisker Ocean Reveal
Objective:
To coincide with the Fisker Ocean’s reveal at the LA Auto Show, create a global campaign showcasing how the Fisker brand stands apart in the EV category.
Solution:
What you drive should transport you. Expand your mind and speak to your deepest self. It should play off your senses. Give you a feeling.
Of freedom. Of exhilaration.
Of the sun on your face and wind in your hair. Of the open road.
Of limitless optimism. Of being human.
Playing off California mythology, we used dreamlike metaphors to illustrate what it feels like to own a Fisker Ocean—its innovative features often being the catalyst. This modular campaign was constructed to provide a wide range of assets, producing both long form and short form global content, and a robust library of still assets.
Fisker.
Designed for humans, by humans.
To coincide with the Fisker Ocean’s reveal at the LA Auto Show, create a global campaign showcasing how the Fisker brand stands apart in the EV category.
Solution:
What you drive should transport you. Expand your mind and speak to your deepest self. It should play off your senses. Give you a feeling.
Of freedom. Of exhilaration.
Of the sun on your face and wind in your hair. Of the open road.
Of limitless optimism. Of being human.
Playing off California mythology, we used dreamlike metaphors to illustrate what it feels like to own a Fisker Ocean—its innovative features often being the catalyst. This modular campaign was constructed to provide a wide range of assets, producing both long form and short form global content, and a robust library of still assets.
Fisker.
Designed for humans, by humans.
