“Cardi & Patti” — Whipshots x Patti LaBelle’s Good Life
The Challenge:
Holiday season is the biggest moment for both Whipshots and Miss Patti LaBelle’s Good Life pies. We needed to cut through the clutter and unite two very different fanbases—Cardi’s sassy, social-driven audience and Patti’s multigenerational community of food lovers—with a fresh take on how spirits show up during the holidays. Vodka infused whipped cream on holiday pie!!
The Insight:
Holiday campaigns all look the same: sentimental, predictable, and safe. But the real magic is joy, fun, and connection. Our breakthrough? A simple, disruptive combo: vodka-infused whipped cream on Patti’s iconic sweet potato pie—turning two beloved brands into an unexpected holiday treat.
The Idea:
“Cardi & Patti” — the sitcom the holidays didn’t know they needed. A nostalgic, playful world where the two icons act as next-door neighbors, sharing pies and Whipshots with instant chemistry. It felt less like an ad and more like a friendship.
The Execution:
A social-first campaign of short teaser clips, sitcom-style moments, and shareable banter that built anticipation across platforms. Every piece invited fans to recreate the perfect holiday pairing: pie topped with Whipshots.
The Results:
A cultural flashpoint that trended across TikTok, Instagram, and X. Major holiday sell-through at Walmart and key retailers. Hundreds of thousands of earned media mentions and memes celebrating the unlikely duo. Whipshots solidified its playful lifestyle positioning, while Patti’s Good Life drew in a younger audience without losing authenticity.