Objective:
Define what makes Citarella special and why it’s worth the extra investment.

Solution:
Citarella's commitment to exceptional quality begins with a signature mixture of knowledge, passion, and attention to detail. And while their heart belongs to New York, there’s no distance they won’t go to source the world’s finest food. That’s why Citarella is a culinary experience as well-considered as the connoisseurs who come through their doors. In addition to refreshed in-store branding and redesigned packaging, they’ve extended their premium standard to the whole experience, delivering a fully considered brand for New Yorkers through branded content and regional OOH. Because it’s a store that serves a city that demands excellence—all day, every day. It’s fresh from the Atlantic, the Mediterranean, and beyond. It’s fresh from Joe Gurrera, a Fulton Market icon. And it’s been fresh from the world’s finest fisherman and farmers for more than a century.

Citarella. Fresh From The Source. Since 1912.