“Cardi & Patti” - Whipshots x Patti LaBelle’s Good Life —
The Challenge: Both Whipshots—the vodka-infused whipped cream co-founded by Cardi B—and Miss Patti LaBelle’s Good Life brand see their biggest surge of sales during the holidays, when indulgences rule.
The Opportunity: to maximize this critical sales season while bringing together two completely different audiences—Cardi’s sassy, playful, social-first fanbase and Patti’s multigenerational community of food lovers. We needed to find a way to make spirits relevant to holiday celebrations in a new way—something that would breakthrough the holiday clutter.
The Insight: The holidays are crowded with a sea of sameness: predictable recipes, predictable family-oriented campaigns, predictable sentimentality. But the real spirit of the season isn’t perfection—it’s joy, laughter, and connection. We found our breakthrough in a simple, unexpected idea: Vodka (infused into whipped cream) on pie. By combining Patti’s legendary sweet potato pie with Cardi’s whipped vodka cream, we could disrupt how people think about spirits, desserts, and holiday treats—serving up something fun and unexpected.
The Idea: “Patti & Cardi” — The Sitcom the Holidays Didn’t Know They Needed. We imagined the two icons as next-door neighbors in a nostalgic, sitcom-style world. Each short film captured the instant chemistry between Patti and Cardi as they topped pies with Whipshots. It wasn’t a commercial; it felt like friendship on film.
The Execution: We launched a multi-platform social campaign leading into the holiday season, debuting with short teaser clips that showcased their first meeting and playful banter. The tone was part sitcom nostalgia and part current social humor—that made audiences feel like they were part of the inside joke. Every clip drove to the call-to-action: recreate this magical combination yourself.
The Results: Cultural Moment: The collaboration became an instant trending topic, organically shared across TikTok, Instagram, and X for its unlikely pairing. Sales Lift: Both brands saw significant holiday sell-through at Walmart and other key retailers.
Earned Media Buzz: Hundreds of entertainment outlets and fan pages reposted clips and memes celebrating “the duo we never knew we needed.” Brand Equity: Whipshots cemented its position as a playful lifestyle brand—not just a product. Patti’s Good Life connected with a new, younger audience without losing its authenticity.