PTO Creative
In order to reinforce Bare Escentual's brand, we created the beauty industry's first-ever blind casting, where all of our models were chosen without our team ever seeing their faces.

Background:
Models and actresses get a bad rap - as just pretty faces. Having worked in the business, we were determined to find women who were much more to represent the campagin - women that were true forces of beauty. For three days, we just listened from behind a wall to over 78 women tell their stories. From those women, we booked 5 forces of beauty without every seeing their faces.