︎

Giving girls around the world a voice and a platform to redefine gender norms is why this project meant so much to me. We began with an anthem film and mini-documentaries featuring inspirational girls. These films drove viewers online to a digital community where they can find and start tribes of their own based on location and sport.


adidas - "all in for #mygirls"

#MyGirls Community

The adidas digital community connects girls and their tribes from all over the world using the hashtag #mygirls. Here they can locate other girls based on location and sport, create custom gear for their tribe and enter to have their tribe featured on adidas platforms and communications.




Website





Print



Press: Creativity Top 5 ads, Status magazine, Paved Magazine, etc.
Running on Cargo