PTO Creative

Giving girls around the world a voice and a platform to redefine gender norms is why this project meant so much to me. We began with an anthem film and mini-documentaries featuring inspirational girls. These films drove viewers online to a digital community where they can find and start tribes of their own based on location and sport.

adidas - "all in for #mygirls"

#MyGirls Community

The adidas digital community connects girls and their tribes from all over the world using the hashtag #mygirls. Here they can locate other girls based on location and sport, create custom gear for their tribe and enter to have their tribe featured on adidas platforms and communications.



Press: Creativity Top 5 ads, Status magazine, Paved Magazine, etc.