"The creative had the big girls in it. It was juicy, like me, and fun, like me," Lizzo says. "For someone like me to get a campaign with Absolut and to be wearing a bikini and to be jumping around and dancing and having fun—Absolut saw me on Instagram, saw how I like to dress, saw how I liked to party with my girls, and they came up with that creative." - Lizzo



Patrick Thomas O'Neill, Inc.

patricktoneillcreative@gmail.com
(646) 201 0986