Absolut Lizzo | Absolut Juice Launch
Objective:
Launch Absolut Juice to a new millennial audience, and highlight its real fruit juice content—differentiating it from flavored vodkas.
Solution:
Absolut Juice is the ripest, juiciest new spirit of the summer. So, in partnership with Lizzo, we're using the song of the summer to prove just how much the 'juice' is worth the squeeze. From exclusive video drops, to original cocktail recipes straight from Lizzo herself, to a summer of juicy surprises, fans can #GetJuicy by following @AbsolutVodka_US on Instagram, Twitter and Facebook to be the first to see Lizzo's exclusive collaboration with Absolut Juice.
Results:
199 Million Impressions | 54 Million video completions | Most talked about vodka brand of the summer
Press:
CampaignUS - Ad of the Week
The Results: 199 Million Impressions | 54 Million video completions | Most talked about vodka brand of the summer
"The creative had the big girls in it. It was juicy, like me, and fun, like me," Lizzo says. "For someone like me to get a campaign with Absolut and to be wearing a bikini and to be jumping around and dancing and having fun—Absolut saw me on Instagram, saw how I like to dress, saw how I liked to party with my girls, and they came up with that creative." - Lizzo
