Absolut Lizzo | Absolut Juice Launch
Launch Absolut Juice to a new millennial audience, and highlight its real fruit juice content—differentiating it from flavored vodkas.
Absolut Juice is the ripest, juiciest new spirit of the summer. So, in partnership with Lizzo, we're using the song of the summer to prove just how much the 'juice' is worth the squeeze. From exclusive video drops, to original cocktail recipes straight from Lizzo herself, to a summer of juicy surprises, fans can #GetJuicy by following @AbsolutVodka_US on Instagram, Twitter and Facebook to be the first to see Lizzo's exclusive collaboration with Absolut Juice.
199 Million Impressions | 54 Million video completions | Most talked about vodka brand of the summer
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