ABSOLUT | ABSOLUT Album Covers Series
Objectives:
Create a campaign for the ABSOLUT brand that connects it to the art form of music.
Solution:
After the ABSOLUT iconic bottle campaign had celebrated the world of fashion designers, interior designers and fine artists, it was time to collaborate with another creative industry: the music industry. Instead of creating tracks, we decided to honor the art form of the album cover and celebrate the most iconic album covers in music history.
Create a campaign for the ABSOLUT brand that connects it to the art form of music.
Solution:
After the ABSOLUT iconic bottle campaign had celebrated the world of fashion designers, interior designers and fine artists, it was time to collaborate with another creative industry: the music industry. Instead of creating tracks, we decided to honor the art form of the album cover and celebrate the most iconic album covers in music history.