ABSOLUT | ABSOLUT Album Covers Series
Objectives:
Create a campaign for the ABSOLUT brand that connects it to the art form of music.
Solution:
After the ABSOLUT iconic bottle campaign had celebrated the world of fashion designers, interior designers and fine artists, it was time to collaborate with another creative industry: the music industry. Instead of creating tracks, we decided to honor the art form of the album cover and celebrate the most iconic album covers in music history.
![]()
![]()
![]()
![]()
Create a campaign for the ABSOLUT brand that connects it to the art form of music.
Solution:
After the ABSOLUT iconic bottle campaign had celebrated the world of fashion designers, interior designers and fine artists, it was time to collaborate with another creative industry: the music industry. Instead of creating tracks, we decided to honor the art form of the album cover and celebrate the most iconic album covers in music history.
![](https://freight.cargo.site/t/original/i/67f9b9c63274a2679812248941d7d9e1cecee9aa462cfbff10d68e1425057465/IMG_4873.jpg)
![](https://freight.cargo.site/t/original/i/033b0d5ff702312ee384b89240a6cc96587f15804d9bf86c5559c25843931612/IMG_4876.jpg)
![](https://freight.cargo.site/t/original/i/c5fe8b1be5330b0e3a84154779524f3666f1df6efa88f51fbb88c0ffaee869c6/IMG_4870.jpg)
![](https://freight.cargo.site/t/original/i/4a1c18ad193157be16a2cc2896e33ec0a516994dd62d1b2cd422b4b325fdf9f6/IMG_4875.jpg)
![](https://freight.cargo.site/t/original/i/fe4bd791fcdc510e013150ff7175bbe3296bdefcc7d89f664bef4818bcb99555/IMG_4874.jpg)