The Go World campaign for the Visa Olympics partnership, encouraged consumers to cheer via Facebook, Youku and Sina-Weibo in China, VKontakte in Russia, YouTube and Twitter (US), to inspire Team Visa athletes at the London 2012 Olympic and Paralympic Games. When the campaign launched in May 2012, fans cheered in the form of liking the Visa Facebook page, submitting photos, videos and text cheers and performing one-click cheers through Visa’s Cheer application on Facebook, viewing and sharing video content on YouTube, as well as including the campaign’s hashtag (#VisaGoWorld) on Twitter (@TeamVisa) and cheering through partner websites.
Go World is social at its core and brought consumers together in conversation to inspire Olympic athletes to perform their very best at the Games. In films narrated by Morgan Freeman, Go World remains my all time favorite campaign.
Visa Olympics 2012 Case Study Video - Global Cheer