https://patrickthomasoneill.com patrickthomasoneill Sun, 23 Nov 2025 21:41:27 +0000 https://patrickthomasoneill.com en https://patrickthomasoneill.com/Whipshots Wed, 04 Sep 2019 15:38:07 +0000 patrickthomasoneill https://patrickthomasoneill.com/Whipshots Whipshots | Whipshots Launch Campaign Objectives: To launch the Whipshots brand into pop culture and become the irresistible spirits brand of choice for Gen Z drinkers.&nbsp;Create a new category (vodka infused whipped cream) and define it as premium. To sell 1 MM cans within the 2022 fiscal year. Solution: Inspired by the classic album cover for Herb Alpert’s “Whipped Cream and Other Delights” – we outfitted Cardi B in an iconic whipped cream dress and threw a house party to celebrate the Whipshots launch. With Cardi’s 149M strong Instagram following, word spread quickly and followers shared recipes, drinking tips and new ways to use the product.&nbsp; 200,000 cases and 2MM cans sold in less than 14 months, beating expectations. 10,000 points of distribution worldwide 3 BN+ media impressions 300M TikTok views and 110K followers on Instagram Whipshots. WHIP IT WILD. <img width="3600" height="1535" width_o="3600" height_o="1535" data-src="https://freight.cargo.site/t/original/i/c8d760904137041a4dd919f03df9fda135582cfd30794bc12ade6ae5e2a44178/HERO-whip-it-wild-1.jpg" data-mid="165225378" border="0" src="https://freight.cargo.site/w/1000/i/c8d760904137041a4dd919f03df9fda135582cfd30794bc12ade6ae5e2a44178/HERO-whip-it-wild-1.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6334fa662e80d2bf9c1e5d0c1f9a0aca78a5eb184396d71791f280501b87ed26/whip-it-loud-square-1.jpg" data-mid="165225324" border="0" src="https://freight.cargo.site/w/1000/i/6334fa662e80d2bf9c1e5d0c1f9a0aca78a5eb184396d71791f280501b87ed26/whip-it-loud-square-1.jpg" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a6a8e02b98c84423da555d6de2cd0f6f24cffe06a73548204a7b1519b11b9fe9/whip-it-bougie-square-1.jpg" data-mid="165225322" border="0" src="https://freight.cargo.site/w/1000/i/a6a8e02b98c84423da555d6de2cd0f6f24cffe06a73548204a7b1519b11b9fe9/whip-it-bougie-square-1.jpg" /> <img width="854" height="1067" width_o="854" height_o="1067" data-src="https://freight.cargo.site/t/original/i/31e1fc0ec3bbb8b525f4b197b104e31cce0eae4b0ec6a3c5a705f45e0b58e13a/NBTV_DESSERT_JENNA_GANG_10_26_2021_106.gif" data-mid="165225319" border="0" src="https://freight.cargo.site/w/854/i/31e1fc0ec3bbb8b525f4b197b104e31cce0eae4b0ec6a3c5a705f45e0b58e13a/NBTV_DESSERT_JENNA_GANG_10_26_2021_106.gif" /><img width="854" height="1068" width_o="854" height_o="1068" data-src="https://freight.cargo.site/t/original/i/2bedffdca9272ca79b70faf8507c1fc2f2b2fb7d3737ba71e2d3ca9a87264a55/NBTV_COCKTAIL_9_VANILLA_FOAM_JENNA_GANG_10_26_2021_157_Reverse.gif" data-mid="165225318" border="0" src="https://freight.cargo.site/w/854/i/2bedffdca9272ca79b70faf8507c1fc2f2b2fb7d3737ba71e2d3ca9a87264a55/NBTV_COCKTAIL_9_VANILLA_FOAM_JENNA_GANG_10_26_2021_157_Reverse.gif" /><img width="854" height="1067" width_o="854" height_o="1067" data-src="https://freight.cargo.site/t/original/i/05d01f617f3602ede8752c96b025ac5d92d31bfd070939ab0726511e70689703/NBTV_COCKTAIL_6_VANILLA_FOAM_JENNA_GANG_10_26_2021_146.gif" data-mid="165225317" border="0" src="https://freight.cargo.site/w/854/i/05d01f617f3602ede8752c96b025ac5d92d31bfd070939ab0726511e70689703/NBTV_COCKTAIL_6_VANILLA_FOAM_JENNA_GANG_10_26_2021_146.gif" /> <img width="819" height="1024" width_o="819" height_o="1024" data-src="https://freight.cargo.site/t/original/i/89f4ad500f2c0246247dcb12022fde1f25df7e330d2f0abf7c8e5a9b539711b0/Copy-of-WHIPSHOTS_RECIPE_Photos-FIRE-ISLAND-NO-HAND.jpg" data-mid="165225280" border="0" src="https://freight.cargo.site/w/819/i/89f4ad500f2c0246247dcb12022fde1f25df7e330d2f0abf7c8e5a9b539711b0/Copy-of-WHIPSHOTS_RECIPE_Photos-FIRE-ISLAND-NO-HAND.jpg" /><img width="843" height="1054" width_o="843" height_o="1054" data-src="https://freight.cargo.site/t/original/i/d02ebff08f59c2dd180ac4bda51e51cf0bb918148c93611b741e811a08d933a0/NBTV_COCKTAIL_5_MOCHA_WHIP_JENNA_GANG_10_26_2021_148_Forward.gif" data-mid="165225316" border="0" src="https://freight.cargo.site/w/843/i/d02ebff08f59c2dd180ac4bda51e51cf0bb918148c93611b741e811a08d933a0/NBTV_COCKTAIL_5_MOCHA_WHIP_JENNA_GANG_10_26_2021_148_Forward.gif" /><img width="819" height="1024" width_o="819" height_o="1024" data-src="https://freight.cargo.site/t/original/i/6ada0f6a829fe749a3e4d24d6c9839053f4ec03a846debd463283cf231f1452a/Copy-of-WHIPSHOTS_RECIPE_Photos-CARDI-COCOA.jpg" data-mid="165225279" border="0" src="https://freight.cargo.site/w/819/i/6ada0f6a829fe749a3e4d24d6c9839053f4ec03a846debd463283cf231f1452a/Copy-of-WHIPSHOTS_RECIPE_Photos-CARDI-COCOA.jpg" /> https://patrickthomasoneill.com/Greatness-Wins Fri, 20 Jan 2023 02:04:29 +0000 patrickthomasoneill https://patrickthomasoneill.com/Greatness-Wins Greatness Wins | Greatness Wins Brand Launch Objective: Position the Greatness Wins athletic apparel brand as the antidote to athleisure: for the modern athlete that values purpose-built athletic wear. Solution: We created the Greatness Wins with&nbsp;MLB hall-of-famer Derek Jeter and veteran ecommerce entrepreneur and UNTUCKit founder&nbsp;Chris Riccobono, partnered with boundary-breaking ballet dancer&nbsp;Misty Copeland&nbsp;and sports icon&nbsp;Wayne Gretzky&nbsp;to introduce&nbsp;Greatness Wins: the next great athletic wear brand. The launch campaign was inspired by the hard work that inspires greatness in everyone. No-frills workouts. Dedication, determination and sweat. Black and white photography, Super 8 film stock and a multi-media documentary style edit gave Greatness Wins the vibe of an instant classic. This isn’t your dad’s athleisure.Greatness Wins is the gear the GW Founding Team always dreamed existed - high-quality and great fitting athletic wear they hadn’t seen on the market. Powered by innovative technical fabrics that work hard, wash well, and actually last, Greatness Wins prioritizes superior fits above all else, using only the highest-quality and sustainable materials that won’t rip, pill, or lose their shape, withstanding the toughest workouts. Greatness Wins is not athleisure, it’s purpose-built athletic wear guaranteed to provide the best fit you can depend on to stay the same the first time, and every time, season to season. Greatness Wins.We put the athlete in athleisure. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/11dbf933e342940c73db12b99271b308743df98fe56fa2bc17909a0e79b95ed9/1.png" data-mid="165342437" border="0" src="https://freight.cargo.site/w/1000/i/11dbf933e342940c73db12b99271b308743df98fe56fa2bc17909a0e79b95ed9/1.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d83f03b58331d37a050a08290788867d4d45a2ee19b6e68f123b60050c27b297/3.png" data-mid="165342439" border="0" src="https://freight.cargo.site/w/1000/i/d83f03b58331d37a050a08290788867d4d45a2ee19b6e68f123b60050c27b297/3.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/257172bb327538a35c5172e7caafa93a4195aa31c8773923ecdc503e47cc91fc/14.png" data-mid="165342463" border="0" src="https://freight.cargo.site/w/1000/i/257172bb327538a35c5172e7caafa93a4195aa31c8773923ecdc503e47cc91fc/14.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cded3c61d77756749276ad4d3429d944c1fc60710326cd36846fff108ce2902e/10.png" data-mid="165342452" border="0" src="https://freight.cargo.site/w/1000/i/cded3c61d77756749276ad4d3429d944c1fc60710326cd36846fff108ce2902e/10.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/39187380fa4188011787eb44a5bb65a25c24e3cc36612fbb49d32ed2b1c8cf84/2.png" data-mid="165342438" border="0" src="https://freight.cargo.site/w/1000/i/39187380fa4188011787eb44a5bb65a25c24e3cc36612fbb49d32ed2b1c8cf84/2.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0044d5fbac487a88288450be10e071a83532dfc8c19bba13cecdc9531f913247/12.png" data-mid="165342457" border="0" src="https://freight.cargo.site/w/1000/i/0044d5fbac487a88288450be10e071a83532dfc8c19bba13cecdc9531f913247/12.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/382ad497baa4e9085a25796f953dc702e4e1210148c859b7389f5a7cf3b8dfdf/7.png" data-mid="165342446" border="0" src="https://freight.cargo.site/w/1000/i/382ad497baa4e9085a25796f953dc702e4e1210148c859b7389f5a7cf3b8dfdf/7.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/44d0492a8edc4cb6d6e7776fc97c2e50dd2da9866e13c578fb7db52fa04602fe/15.png" data-mid="165342464" border="0" src="https://freight.cargo.site/w/1000/i/44d0492a8edc4cb6d6e7776fc97c2e50dd2da9866e13c578fb7db52fa04602fe/15.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f592750c193216930e1fa8fd95eea8f0d632833dfd3a9b827e6605373d401d2/5.png" data-mid="165342441" border="0" src="https://freight.cargo.site/w/1000/i/3f592750c193216930e1fa8fd95eea8f0d632833dfd3a9b827e6605373d401d2/5.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ade8c05632f26cf06e754a0a03827d541e89f90dd6868fa4ea00336c23bf16a0/11.png" data-mid="165342456" border="0" src="https://freight.cargo.site/w/1000/i/ade8c05632f26cf06e754a0a03827d541e89f90dd6868fa4ea00336c23bf16a0/11.png" /> https://patrickthomasoneill.com/UNTUCKit-Right-Call Mon, 18 Jun 2018 04:28:04 +0000 patrickthomasoneill https://patrickthomasoneill.com/UNTUCKit-Right-Call “The Right Call” with Drew Brees Working as Chief Creative Officer of UNTUCKit, I hired Amalgam to work with me to create a campaign for Spring 2019. Our goal was to show how men of all shapes and all sizes don't have to sacrifice comfort to look and feel great when they chose to wear UNTUCKit. We enlisted brand investor and spokesman, Drew Brees, to emphasize how great you can look when you make the right call. Of course, this revolves around the absurd blown call that cost the Saints a chance at playing in Super Bowl LIII. The campaign led to best sales month in the brand’s history with an increase of 66% in shirt sales alone. https://patrickthomasoneill.com/Ladera-Resort Thu, 02 Feb 2023 15:34:50 +0000 patrickthomasoneill https://patrickthomasoneill.com/Ladera-Resort Ladera Resort RebrandThe Challenge To make travelers think Ladera when they think of Saint Lucia. In a market crowded with luxury resorts, the goal was to reinvigorate the brand and remind the world what makes Ladera truly incomparable. The Insight Ladera isn’t just in Saint Lucia—it is Saint Lucia. Built on a UNESCO World Heritage site, the resort overlooks the world-famous Pitons, with open-wall suites carved into the mountainside, handcrafted furniture made by local artisans, and an all–Saint Lucian staff whose warmth defines the experience. Every detail is rooted in authenticity. The Idea Leverage the proximity to the Pitons. Create a platform that celebrates what only Ladera can claim: the closest and most intimate view of Saint Lucia’s iconic landmarks. Be With the Pitons became both an invitation and a brand philosophy—a call to connect with nature, with one another, and with the soul of the island itself. The Execution We brought the Ladera experience to life through cinematic film, natural-light photography, and design storytelling that reflected the property’s one-of-a-kind nature. Every image and frame emphasized the romance of the open-wall suites, the craftsmanship of Saint Lucian artistry, and the natural beauty of the Pitons. Across social, website, digital, and on-property, Be With the Pitons invited travelers to experience Saint Lucia not as a destination, but as a feeling. The Results Ladera reestablished itself as the leader in Saint Lucian hospitality. The campaign deepened emotional connection to the brand, elevated its global profile, and reignited bookings from travelers seeking romance, wellness, and authenticity. Be With the Pitons has since become Ladera’s defining identity—an enduring symbol of what it means to truly be part of Saint Lucia. <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/9916bf3266be095c5a87a6ccc066874d51d3c498f2c113c69c40c2546f40e207/JOKER2_LADERA_THE_SUITE_AT_PARADISE_RIDGE_WIDE_VIEW.jpg" data-mid="241009684" border="0" src="https://freight.cargo.site/w/1000/i/9916bf3266be095c5a87a6ccc066874d51d3c498f2c113c69c40c2546f40e207/JOKER2_LADERA_THE_SUITE_AT_PARADISE_RIDGE_WIDE_VIEW.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/74644c3a9ffb45e2c329d5ce5740235eed41ca38137af695cb1b86fcbc4d7965/LADERA_DRONE-2.jpg" data-mid="241012685" border="0" src="https://freight.cargo.site/w/1000/i/74644c3a9ffb45e2c329d5ce5740235eed41ca38137af695cb1b86fcbc4d7965/LADERA_DRONE-2.jpg" /><img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/fd97dd59fadf9affc1da17b877bc19b34b3ef069be6cb41f33aa1537a91bbe5c/Ladera_Leve_Spa-_Main-entrance.jpg" data-mid="241012688" border="0" src="https://freight.cargo.site/w/1000/i/fd97dd59fadf9affc1da17b877bc19b34b3ef069be6cb41f33aa1537a91bbe5c/Ladera_Leve_Spa-_Main-entrance.jpg" /><img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/3a125e1ab4dee670474f408d7c3e7af83deea81f6f5c6fd4ea78d5a4ea73f987/Ladera_leve_Lobby_Wide.jpg" data-mid="241012687" border="0" src="https://freight.cargo.site/w/1000/i/3a125e1ab4dee670474f408d7c3e7af83deea81f6f5c6fd4ea78d5a4ea73f987/Ladera_leve_Lobby_Wide.jpg" /><img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/6f5cd171611c8d2ed7226365e5bad2cef983a51bd172a0a870ff8ea925ac2aea/Ladera_Leve_Couples-Rainforest-Cabana_Closeup.jpg" data-mid="241012686" border="0" src="https://freight.cargo.site/w/1000/i/6f5cd171611c8d2ed7226365e5bad2cef983a51bd172a0a870ff8ea925ac2aea/Ladera_Leve_Couples-Rainforest-Cabana_Closeup.jpg" /><img width="8056" height="5373" width_o="8056" height_o="5373" data-src="https://freight.cargo.site/t/original/i/3f470462e4071b139d08107c48dc86e4a04f342fc41d67a519d417438dd8778e/THE_HIDEAWAY_RUM_BAR_NIELBERT_WIDE.jpg" data-mid="241012689" border="0" src="https://freight.cargo.site/w/1000/i/3f470462e4071b139d08107c48dc86e4a04f342fc41d67a519d417438dd8778e/THE_HIDEAWAY_RUM_BAR_NIELBERT_WIDE.jpg" /><img width="3000" height="1975" width_o="3000" height_o="1975" data-src="https://freight.cargo.site/t/original/i/eae77bf9b2c3e158781f892c007ae9ea8756fc313edd8e77cee3f2cca71836a9/Ladera_Paradise_Ridge_6_Dining_Room_Wide.jpg" data-mid="241009685" border="0" src="https://freight.cargo.site/w/1000/i/eae77bf9b2c3e158781f892c007ae9ea8756fc313edd8e77cee3f2cca71836a9/Ladera_Paradise_Ridge_6_Dining_Room_Wide.jpg" /><img width="2002" height="3000" width_o="2002" height_o="3000" data-src="https://freight.cargo.site/t/original/i/d1e350db3ac0894daa2b381de1f9a6bc70afd40391bcfc6c23fc1876893f67ee/Ladera_Paradise_Ridge_6_Bathroom_Wide_Portrait.jpg" data-mid="241009686" border="0" src="https://freight.cargo.site/w/1000/i/d1e350db3ac0894daa2b381de1f9a6bc70afd40391bcfc6c23fc1876893f67ee/Ladera_Paradise_Ridge_6_Bathroom_Wide_Portrait.jpg" /><img width="8021" height="5350" width_o="8021" height_o="5350" data-src="https://freight.cargo.site/t/original/i/afb41fd4c5662a6ef2c5f0579c545e6018b8757ed96f8a7b6525b2e74379d7d8/THE_SUITE_AT_PARADISE_RIDGE_BED_MEDIUM.jpg" data-mid="241009688" border="0" src="https://freight.cargo.site/w/1000/i/afb41fd4c5662a6ef2c5f0579c545e6018b8757ed96f8a7b6525b2e74379d7d8/THE_SUITE_AT_PARADISE_RIDGE_BED_MEDIUM.jpg" /> https://patrickthomasoneill.com/Cardi-B-Patti-LaBelle-Brand-Partnership Sat, 22 Nov 2025 13:12:29 +0000 patrickthomasoneill https://patrickthomasoneill.com/Cardi-B-Patti-LaBelle-Brand-Partnership “Cardi &amp; Patti” — Whipshots x Patti LaBelle’s Good Life The Challenge:Holiday season is the biggest moment for both Whipshots and Miss Patti LaBelle’s Good Life pies. We needed to cut through the clutter and unite two very different fanbases—Cardi’s sassy, social-driven audience and Patti’s multigenerational community of food lovers—with a fresh take on how spirits show up during the holidays. Vodka infused whipped cream on holiday pie!! The Insight:Holiday campaigns all look the same: sentimental, predictable, and safe. But the real magic is joy, fun, and connection. Our breakthrough? A simple, disruptive combo: vodka-infused whipped cream on Patti’s iconic sweet potato pie—turning two beloved brands into an unexpected holiday treat. The Idea:“Cardi &amp; Patti” — the sitcom the holidays didn’t know they needed. A nostalgic, playful world where the two icons act as next-door neighbors, sharing pies and Whipshots with instant chemistry. It felt less like an ad and more like a friendship. The Execution:A social-first campaign of short teaser clips, sitcom-style moments, and shareable banter that built anticipation across platforms. Every piece invited fans to recreate the perfect holiday pairing: pie topped with Whipshots. The Results:A cultural flashpoint that trended across TikTok, Instagram, and X. Major holiday sell-through at Walmart and key retailers. Hundreds of thousands of earned media mentions and memes celebrating the unlikely duo. Whipshots solidified its playful lifestyle positioning, while Patti’s Good Life drew in a younger audience without losing authenticity. https://patrickthomasoneill.com/Kamala-Harris-for-President Wed, 03 Jan 2024 17:27:17 +0000 patrickthomasoneill https://patrickthomasoneill.com/Kamala-Harris-for-President Kamala Harris for President — “The Right Man for the Job Is a Woman” The Challenge In a pivotal election year, we partnered with Dog Lovers for Joe to shift the national conversation around leadership and Kamala Harris’s candidacy. The challenge was to cut through political noise with a message that felt fresh, human, and rooted in culture rather than partisanship. The Insight Around the world, women have led nations with strength, clarity, and compassion—yet the United States has never elected a woman president. Americans respond to messages that feel undeniably true, especially when they tap into history, identity, and humor. We saw an opportunity to reframe this gap not as a lecture, but as a cultural wake-up call: sometimes the right man for the job is a woman. The Idea Instead of political rhetoric, we leaned into pop-culture energy—smart, direct, and unapologetic. The campaign celebrated the countless women who have shaped history and positioned Harris within that legacy of leadership.&nbsp; The Execution We developed bold, shareable social content pairing iconic images of women leaders with sharp, memorable copy. The tone was modern, spirited, and intentionally free of heavy political messaging. Visually, the work balanced gravitas with wit, presenting Harris not just as a candidate but as part of a global continuum of female leadership. Designed for viral sharing, the campaign sparked conversations across generations and communities. The Results The campaign spread organically across social platforms with strong engagement, amplified by advocates, creators, and everyday voters. Most importantly, it reframed Harris’s candidacy around possibility—reminding Americans that progress often starts with imagining something new. A cultural message delivered clearly: America, it’s time to try something we’ve never tried before. Kmam https://patrickthomasoneill.com/Richard-Neutra-Restoration-1 Sun, 23 Nov 2025 21:41:27 +0000 patrickthomasoneill https://patrickthomasoneill.com/Richard-Neutra-Restoration-1 Richard Neutra’s Hailey House RestorationBy restoring an original Richard Neutra home, Patrick O’Neill pays homage to the mid-century master while bringing his own authentic cool. “I looked at this house as an incredible piece of art,” says Patrick O’Neill, creative director and owner of the Hailey Residence by modernist architecture icon Richard Neutra. The mid-century home had three previous owners, but the design was remarkably near untouched. “Usually someone decides to ‘update’ over the years by tearing down walls or changing the structure, but luckily each person shared my appreciation for the original,” he says. “The first time I walked in, I couldn’t believe I was touching the same materials installed in 1959, when it was built.”Though the house was in good condition, O’Neill wanted to return the aesthetic to what Neutra had envisioned. Every aspect was carefully considered from the outside in. O’Neill pored over archival records at UCLA and the Getty Research Institute (especially the photography of Julius Shulman) to better re-create the landscaping. “Bringing the right craftspeople on board was imperative—people who love and care for these homes as much as I do,” explains O’Neill. “I started falling in love with the whole process and no longer cared how long it took.” For the interiors, he collaborated with restoration team Andrew Gray Studio, project manager Barbara Lamprecht (“a walking encyclopedia on all things Neutra”), and interior designer Anthony Barsoumian. As Lamprecht recounts, the historic home was built on a seemingly impossible dream: “Two young bucks—developer Jacques Vuillard and builder Paul Smith—approached Neutra with a very low budget and a treacherous site. To their surprise, the great man said yes.” Not only did Neutra assist with the structural plan (the plot sits on a steep hillside, making the design—and the view—all the more impressive), but he also advised on aesthetic particulars like using a soft yellow and deep salmon for the exterior.With this in mind, O’Neill’s team got to work, refreshing original materials and bringing new life to timeless decor elements. They restored all of the mahogany and redwood throughout the space and added glass panels to the balcony for a lighter look. Updates were made to the kitchen and bathroom. And the brighter colors that had crept in over the past 50 years returned to a palette of calming, warm neutrals—evoking the taupes and browns found in O’Neill’s favorite movie, Network.Once the aesthetic foundation was set, O’Neill could layer in his “Pop-infused” inspirations and make the home his own. He looked to everything from the designs of Paul Rand and Milton Glaser to the musical soundtracks of Burt Bacharach and even architectural aspects from Disneyland as influences. “There’s something so beautiful about Bacharach’s combination of melodies and intricate interpretations. To me, his music is the soundtrack of the house,” says O’Neill. In the den, a 1968 TV built into the wall creates a cool vintage screening room: “When friends come over for cocktails, I’ll play a Warhol film or a Technicolor masterpiece like Singing in the Rain.”The result is a space that feels fluid and poetic—a home rather than a museum. Returning everything to Neutra’s vision was like coming full circle, according to O’Neill. “Restoration instead of renovation is such a uniquely inspiring process. Most people would take one look and think, Oh, my God! That’s so much work! But I was jumping up and down with excitement,” he says. “When we finished, there was a moment I realized, I’m going to take care of this house and it’s going to take care of me.” <img width="1400" height="1029" width_o="1400" height_o="1029" data-src="https://freight.cargo.site/t/original/i/269a46b07c579a2a9424322f07493c6e8630457a197d5ee2ab775b80813a7e55/04_p_neutra_hailey_house_douglas_friedman_dinning_room_yatzer-1400x1029.jpg" data-mid="241009225" border="0" src="https://freight.cargo.site/w/1000/i/269a46b07c579a2a9424322f07493c6e8630457a197d5ee2ab775b80813a7e55/04_p_neutra_hailey_house_douglas_friedman_dinning_room_yatzer-1400x1029.jpg" /> <img width="871" height="576" width_o="871" height_o="576" data-src="https://freight.cargo.site/t/original/i/e242f090c75a44a8b42b2e105e83dadeef6778935bdbd9f409f509d564c93dce/Neutra_Patrick_ExteriorA.jpeg" data-mid="241009711" border="0" src="https://freight.cargo.site/w/871/i/e242f090c75a44a8b42b2e105e83dadeef6778935bdbd9f409f509d564c93dce/Neutra_Patrick_ExteriorA.jpeg" /><img width="2560" height="1713" width_o="2560" height_o="1713" data-src="https://freight.cargo.site/t/original/i/2ccf93b61fba369771341b535e5a7751a98ae20a6ec0dddad2dc86b347f217a4/02_neutra_hailey_house_douglas_friedman_balconey_yatzer.jpg" data-mid="241009226" border="0" src="https://freight.cargo.site/w/1000/i/2ccf93b61fba369771341b535e5a7751a98ae20a6ec0dddad2dc86b347f217a4/02_neutra_hailey_house_douglas_friedman_balconey_yatzer.jpg" /><img width="1400" height="1035" width_o="1400" height_o="1035" data-src="https://freight.cargo.site/t/original/i/b0b55d93164900eceee8d77d162ab4715526ce00f0acc4e454dc72eb9d5abc22/01_p_neutra_hailey_house_douglas_friedman_balconey_yatzer-1400x1035.jpg" data-mid="241009227" border="0" src="https://freight.cargo.site/w/1000/i/b0b55d93164900eceee8d77d162ab4715526ce00f0acc4e454dc72eb9d5abc22/01_p_neutra_hailey_house_douglas_friedman_balconey_yatzer-1400x1035.jpg" /><img width="1400" height="2100" width_o="1400" height_o="2100" data-src="https://freight.cargo.site/t/original/i/b0e0393daa2e4e53ea072dc3c42ba841236304f9d0ae342e4fb7880d36fe4a46/07_s_neutra_hailey_house_douglas_friedman_exterior_front_door_yatzer-1400x2100.jpg" data-mid="241009228" border="0" src="https://freight.cargo.site/w/1000/i/b0e0393daa2e4e53ea072dc3c42ba841236304f9d0ae342e4fb7880d36fe4a46/07_s_neutra_hailey_house_douglas_friedman_exterior_front_door_yatzer-1400x2100.jpg" /><img width="1400" height="1052" width_o="1400" height_o="1052" data-src="https://freight.cargo.site/t/original/i/8a5c1ba699185e4f92a6bbc79e780a72bbc6208ad67e322c9d6b3a3c47c3b42f/17_p_neutra_hailey_house_douglas_friedman_master_bedroom_yatzer-1400x1052.jpg" data-mid="241009230" border="0" src="https://freight.cargo.site/w/1000/i/8a5c1ba699185e4f92a6bbc79e780a72bbc6208ad67e322c9d6b3a3c47c3b42f/17_p_neutra_hailey_house_douglas_friedman_master_bedroom_yatzer-1400x1052.jpg" /><img width="1400" height="1047" width_o="1400" height_o="1047" data-src="https://freight.cargo.site/t/original/i/63f624dc93f6d89d448599eabffddc4e61e625873970299a2eee7ba7c589b277/18_p_neutra_hailey_house_douglas_friedman_master_desk_yatzer-1400x1047.jpg" data-mid="241009231" border="0" src="https://freight.cargo.site/w/1000/i/63f624dc93f6d89d448599eabffddc4e61e625873970299a2eee7ba7c589b277/18_p_neutra_hailey_house_douglas_friedman_master_desk_yatzer-1400x1047.jpg" /> <img width="1400" height="984" width_o="1400" height_o="984" data-src="https://freight.cargo.site/t/original/i/e136e69d02d5f61008c08201d6048580efc0103032e3322492052d9cd63bde72/09_p_neutra_hailey_house_douglas_friedman_interior_yatzer-1400x984.jpg" data-mid="241009229" border="0" src="https://freight.cargo.site/w/1000/i/e136e69d02d5f61008c08201d6048580efc0103032e3322492052d9cd63bde72/09_p_neutra_hailey_house_douglas_friedman_interior_yatzer-1400x984.jpg" /><img width="1400" height="1863" width_o="1400" height_o="1863" data-src="https://freight.cargo.site/t/original/i/f5275608aca8c0f9077261a8abf36c7b68f77e1e9a2e3dbf23e02e7aad323700/10_s_neutra_hailey_house_douglas_friedman_interior_living_room_yatzer-1400x1863.jpg" data-mid="241009232" border="0" src="https://freight.cargo.site/w/1000/i/f5275608aca8c0f9077261a8abf36c7b68f77e1e9a2e3dbf23e02e7aad323700/10_s_neutra_hailey_house_douglas_friedman_interior_living_room_yatzer-1400x1863.jpg" /><img width="1400" height="1228" width_o="1400" height_o="1228" data-src="https://freight.cargo.site/t/original/i/7568351feb5b3ff4b1999807b1315f8f903a4568c5790253d9fafd436c73114c/14_p_neutra_hailey_house_douglas_friedman_living_room_fireplace_yatzer-1400x1228.jpg" data-mid="241009233" border="0" src="https://freight.cargo.site/w/1000/i/7568351feb5b3ff4b1999807b1315f8f903a4568c5790253d9fafd436c73114c/14_p_neutra_hailey_house_douglas_friedman_living_room_fireplace_yatzer-1400x1228.jpg" /><img width="1400" height="1863" width_o="1400" height_o="1863" data-src="https://freight.cargo.site/t/original/i/e36a9bffef9b629cdbfa5bfe48645d045f4aa2f5dcb5092927b5b54047f8bc7c/11_s_neutra_hailey_house_douglas_friedman_interior_speaker_shot_yatzer-1400x1863.jpg" data-mid="241009234" border="0" src="https://freight.cargo.site/w/1000/i/e36a9bffef9b629cdbfa5bfe48645d045f4aa2f5dcb5092927b5b54047f8bc7c/11_s_neutra_hailey_house_douglas_friedman_interior_speaker_shot_yatzer-1400x1863.jpg" /><img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f3c1e919c26f77dfc58bb6b2d161a939ce8420dc2c437e2401525defaa50f195/original-6.jpeg" data-mid="241009652" border="0" src="https://freight.cargo.site/w/1000/i/f3c1e919c26f77dfc58bb6b2d161a939ce8420dc2c437e2401525defaa50f195/original-6.jpeg" /><img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/43e5be5806cf523e2f50ad6be8343e2f5c7a181ab850200fce2070977ebdc168/original.jpeg" data-mid="241009654" border="0" src="https://freight.cargo.site/w/1000/i/43e5be5806cf523e2f50ad6be8343e2f5c7a181ab850200fce2070977ebdc168/original.jpeg" /><img width="958" height="1200" width_o="958" height_o="1200" data-src="https://freight.cargo.site/t/original/i/438f259f66396b549f44f27ca04534f06d350e4606039f53ca63305a7036e58e/IMG_2952.png" data-mid="241009301" border="0" src="https://freight.cargo.site/w/958/i/438f259f66396b549f44f27ca04534f06d350e4606039f53ca63305a7036e58e/IMG_2952.png" /><img width="960" height="1200" width_o="960" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7dbc18b4160b55e9826de65b35705f77d3b39990586c3fef935616018771e393/IMG_2963.png" data-mid="241009395" border="0" src="https://freight.cargo.site/w/960/i/7dbc18b4160b55e9826de65b35705f77d3b39990586c3fef935616018771e393/IMG_2963.png" /> https://patrickthomasoneill.com/Visa-Olympics-Go-World Mon, 03 Oct 2016 20:39:24 +0000 patrickthomasoneill https://patrickthomasoneill.com/Visa-Olympics-Go-World Visa Olympics 2010 Case Study Video Visa Olympics 2010 - Dan Jansen-:30 Visa Olympics 2010 - Anthem-:60 Visa Olympics 2010 - Tied-:30 Visa Olympics 2010 - Julia Mancuso-:30 Visa Olympics 2010 - Jamaican Bobsleds-:30 Visa Olympics 2010 - Lindsey-:30 Visa Olympics 2010 - Kwans-:30 Visa Olympics 2010 - Alexi-:30 <img width="1400" height="1170" width_o="1400" height_o="1170" data-src="https://freight.cargo.site/t/original/i/29db383abceec66ddefe8eecff64f2072911eb9babffe0b0002c62d4358fd98f/GoLeMonde.jpg" data-mid="39110219" border="0" src="https://freight.cargo.site/w/1000/i/29db383abceec66ddefe8eecff64f2072911eb9babffe0b0002c62d4358fd98f/GoLeMonde.jpg" /><img width="1400" height="651" width_o="1400" height_o="651" data-src="https://freight.cargo.site/t/original/i/07872c3159b4ade1ba13fbf6a7e79b53fcac023c8ee88c30f0997c74e11e4aa3/GOWorld_Bus.jpg" data-mid="39110220" border="0" src="https://freight.cargo.site/w/1000/i/07872c3159b4ade1ba13fbf6a7e79b53fcac023c8ee88c30f0997c74e11e4aa3/GOWorld_Bus.jpg" /> https://patrickthomasoneill.com/FISKER-OCEAN-LAUNCH Tue, 17 Jan 2023 19:42:45 +0000 patrickthomasoneill https://patrickthomasoneill.com/FISKER-OCEAN-LAUNCH Feel the Ocean | Fisker Ocean Launch Objective: To coincide with the Fisker Ocean’s reveal at the LA Auto Show, create a global campaign showcasing how the Fisker brand stands apart in the EV category. Solution: What you drive should transport you. Expand your mind and speak to your deepest self. It should play off your senses. Give you a feeling. Of freedom. Of exhilaration. Of the sun on your face and wind in your hair. Of the open road. Of limitless optimism. Of being human. Playing off California mythology, we used dreamlike metaphors to illustrate what it feels like to own a Fisker Ocean—its innovative features often being the catalyst. This modular campaign was constructed to provide a wide range of assets, producing both long form and short form global content, and a robust library of still assets. Fisker. Designed for humans, by humans. <img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/2166910df6522229168e5b4a0a8e20142d3d5c95ddfdc5463e6fdf9332340534/750x0_p1gki3qbbmj6jfiark1ni112m39.png" data-mid="165220234" border="0" src="https://freight.cargo.site/w/750/i/2166910df6522229168e5b4a0a8e20142d3d5c95ddfdc5463e6fdf9332340534/750x0_p1gki3qbbmj6jfiark1ni112m39.png" /><img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/2aba514a69a2dc8e3e416f58287fcb5d6f7552ccc4f773b98aedfd6dcda8541f/750x0_p1gki4a5iitadse11d7f35119fg3.png" data-mid="165220239" border="0" src="https://freight.cargo.site/w/750/i/2aba514a69a2dc8e3e416f58287fcb5d6f7552ccc4f773b98aedfd6dcda8541f/750x0_p1gki4a5iitadse11d7f35119fg3.png" /><img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/5d42f19117ea643c92459a687bca3ee59e40acd65f52e3c4d8e5d44b00134070/750x0_p1gki4ubrser31geu1bbeils1bi65.png" data-mid="165220250" border="0" src="https://freight.cargo.site/w/750/i/5d42f19117ea643c92459a687bca3ee59e40acd65f52e3c4d8e5d44b00134070/750x0_p1gki4ubrser31geu1bbeils1bi65.png" /><img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/33fd1bd614a4155c08d0c77805df417b475acccdc4d2972933a866cfab44ab75/750x0_p1gki4eojn1a5c8js41qsoo12v2d.png" data-mid="165220244" border="0" src="https://freight.cargo.site/w/750/i/33fd1bd614a4155c08d0c77805df417b475acccdc4d2972933a866cfab44ab75/750x0_p1gki4eojn1a5c8js41qsoo12v2d.png" /><img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/a1058496081112b74e04aec23b2d4c62f1ad7a72f958e3b2486daa66829b66bc/750x0_p1gki4vd181mnuq9q1elj1a66a927.png" data-mid="165220251" border="0" 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height_o="422" data-src="https://freight.cargo.site/t/original/i/b5b04c15dca9022a5994f6b03116b670ad2013e1763920ec70140106185ff360/750x0_p1gki3o3s41sb3a3mih1mgt13bq3.png" data-mid="165220231" border="0" src="https://freight.cargo.site/w/750/i/b5b04c15dca9022a5994f6b03116b670ad2013e1763920ec70140106185ff360/750x0_p1gki3o3s41sb3a3mih1mgt13bq3.png" /><img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/af01900bccba2998e70907850159328763e43af11766f16009d74ac9c8ffdc71/750x0_p1gki4ctoo2coicl1vfv1ie8133h9.png" data-mid="165220242" border="0" src="https://freight.cargo.site/w/750/i/af01900bccba2998e70907850159328763e43af11766f16009d74ac9c8ffdc71/750x0_p1gki4ctoo2coicl1vfv1ie8133h9.png" /><img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/03936f025e043823ed8f618080b33e3508530b22f4bb2d1faf980a2835bfb0b7/750x0-5_p1fvmalqt2115g1kg5jpsd2d9gl3.gif" data-mid="165220256" border="0" 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data-src="https://freight.cargo.site/t/original/i/4dfe7074f4ccc0929bc8ed3c3dba380e68394dd90af506d17e12a8beeed4c581/750x0_p1gki3u3q3ctt17bjcv21d531d1j7.png" data-mid="165220237" border="0" src="https://freight.cargo.site/w/750/i/4dfe7074f4ccc0929bc8ed3c3dba380e68394dd90af506d17e12a8beeed4c581/750x0_p1gki3u3q3ctt17bjcv21d531d1j7.png" /><img width="750" height="422" width_o="750" height_o="422" data-src="https://freight.cargo.site/t/original/i/1f1c1931a33443b6395af71a31a52ce1d212a0b3936205443f435c248983d93e/750x0_p1gki549vbmpd1e8u1t5dk981jkkf.png" data-mid="165220255" border="0" src="https://freight.cargo.site/w/750/i/1f1c1931a33443b6395af71a31a52ce1d212a0b3936205443f435c248983d93e/750x0_p1gki549vbmpd1e8u1t5dk981jkkf.png" /> https://patrickthomasoneill.com/Gatorade-Fox-Sports Mon, 24 Jul 2017 23:06:38 +0000 patrickthomasoneill https://patrickthomasoneill.com/Gatorade-Fox-Sports Gatorade REPLAY TV seriesThe goal was to broaden the appeal of Gatorade, a brand first created for and consumed by athletes to combat dehydration, by broadening what it means to be an 'athlete'. The REPLAY concept, a re-match event supported by an accompanying video series - initially distributed via the web, subsequently on network TV - has been highly successful in the US where three series have been made. ABOUT REPLAY – an Emmy-nominated television series co-produced with Fox Sports Net reaching 94MM households nationwide; REPLAY and its marketing programming has been the recipient of numerous international industry awards including eight Cannes Lions (two of which were Grand Prix honors) and the Grandy for “Best in Show” at the Andy’s as well as honors at One Show, AICP, Telly’s, ProMax Awards and the Effies among others; in 2011, REPLAY became a global marketing platform for Gatorade. <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/31fa6c3cfd24023c3dca42c165ee8146da2fb41c54c2fa1898666ea217af1efd/replay_0000_Layer-10_1024.jpg" data-mid="39110023" border="0" src="https://freight.cargo.site/w/1000/i/31fa6c3cfd24023c3dca42c165ee8146da2fb41c54c2fa1898666ea217af1efd/replay_0000_Layer-10_1024.jpg" /><img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/b45213bb2d99a159196d22f85da64d5906a59add885bd48e82008a9ec6bf43d3/replay_0001_Layer-8_1024.jpg" data-mid="39110021" border="0" src="https://freight.cargo.site/w/1000/i/b45213bb2d99a159196d22f85da64d5906a59add885bd48e82008a9ec6bf43d3/replay_0001_Layer-8_1024.jpg" /><img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/fbd1faa3d9dc031b91ab1e9a89bcf30edfedf418545ea9db562c98363b7677d1/replay_0000_Layer-9_1024.jpg" data-mid="39110022" border="0" src="https://freight.cargo.site/w/1000/i/fbd1faa3d9dc031b91ab1e9a89bcf30edfedf418545ea9db562c98363b7677d1/replay_0000_Layer-9_1024.jpg" /><img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/31fa6c3cfd24023c3dca42c165ee8146da2fb41c54c2fa1898666ea217af1efd/replay_0000_Layer-10_1024.jpg" data-mid="39110023" border="0" src="https://freight.cargo.site/w/1000/i/31fa6c3cfd24023c3dca42c165ee8146da2fb41c54c2fa1898666ea217af1efd/replay_0000_Layer-10_1024.jpg" /><img width="600" height="409" width_o="600" height_o="409" data-src="https://freight.cargo.site/t/original/i/2a5d76e9611e1a08293e59c55a3c7641495891b7000c06a0af7176fcd5b00c2b/Gatorade-Replay.jpg" data-mid="39110020" border="0" src="https://freight.cargo.site/w/600/i/2a5d76e9611e1a08293e59c55a3c7641495891b7000c06a0af7176fcd5b00c2b/Gatorade-Replay.jpg" />